EXPERIENCE

Social Media Strategist, Marketing Consultant, Founder, Blogger and Speaker at SAY WOW MARKETING (Privately Held; Marketing and Advertising industry)
May 2009 — Present
As a previous successful entrepreneur, it's a passion to encourage, enlighten and empower entrepreneurs. I help them develop solid marketing communications and unleash the power of social media.

Project Assistant Snelling Staffing Services (Privately Held; Staffing and Recruiting industry)
January 2009 — Present
With top skills in getting a project completed, I've been handling temp assignments to help clients in diverse industries, with different audiences, such as Pharma, Marketing and Law.

Advertising Account Executive WBGO Jazz 88.3FM (Broadcast Media industry)
June 2007 -- December 2008
My success in radio was because I understood that our product was "audience," Arbitron research helped me build the story for strategic media proposals. Social media was a great way for me to add value for client partnerships (YouTube, blogs).

Marketing Associate Count Basie Theatre (Non-Profit; Entertainment industry)
January 2007— May 2007
The Count Basie Theatre is a historic theatre in the business of "audience." Supporting the Marketing Director, I was assigned on projects that included direct/e-mail communication, website updates, and market research. One of my favorite assignments was analysis and interpretation of online marketing research (SurveyMonkey).

Founder & Jazz Vocalist/Band Leader Swing 8th Productions (Entertainment industry)
June 2000 — January 2007
Originally P/T nursing home gigs, to one of my last shows - the 2nd largest performing arts center in the US, Eisenhower Hall - West Point Military Academy, each performance was a project developed around social communication. I LOVED my different audiences and the relationships I built, and went back to school full-time for a Master's Degree where I could specialize in Marketing and Audience.

Sales and Direct Mail Coordinator Lauri Strauss Leukemia Foundation (Fund-Raising industry)
January 2000 — November 2000
LSLF is a not for profit that raises money to fight leukemia. I coordinated direct mail efforts and communicated with major benefactors such as Disney and Viacom.

Founder & Director of eCommerce Little Fish Collectibles (Internet industry)
June 1996 — February 2000
Little Fish Collectibles rode the beanie baby craze until the market dried up. I hooked up with a Ty authorized dealer, and was in the secondary market with a successful eBay and website e-commerce business.

Executive Assistant - Supply Chain Simon and Schuster (Public Company; Publishing industry)
January 1998 — January 2000
Originally a temp assignment, this publishing arm of the media giant, Viacom, hired me to support two VPs and a team of 23, I coordinated with Sales, Supply Chain Management and Marketing daily. It was a fun, fast-paced environment, and one exciting project was conducting online research of U.S. outlets to streamline excess inventory.

EDUCATION

Project Management Institute PMP , 2009 — 2009
With all my entrepreneurial, project-based experience, I fulfilled the 5-year requirement for the PMP certification. During this transition period, I took charge and built a strong methodology for any future projects.
Activities and Societies: Member - PMI Marketing & Sales SIG

Montclair State University M.A. - Arts Management , 2005 — 2007
It was a toss-up - be part of the first graduating class of the new Arts Management Program, and specialize in Marketing, or get an MBA. I had really PACKED MBA classes, and very small, personalized Arts classes!

City University of New York-Baruch College B.B.A., Marketing Management, 1994 — 1997
A transfer student, I spent my first year taking Calculus just so I could fulfill the Statistics requirement. But I didn't give up and it built my Marketing Foundation. I LOVED Baruch.
Activities and Societies: American Marketing Association Achievement Award, 1996

Kingsborough Community College A.A.S, Business Administration , 1991 — 1994
At Kingsborough, I got to learn radio at the college station, B91 (with my own FCC license!). But, my business classes drew me in and I switched my major.

City University of New York-Brooklyn College TV/Radio 1990 — 1991
Originally a TV/Radio major, after taking a year of CORE courses, I switched to Kingsborough for Radio!

 SKILLS, ACTIVITIES, INTERESTS

-- Proficient in MS Project, MS Office, Visio, ACT!, QuickBooks, Photoshop, Google Analytics
-- Fluent in Spanish
-- Member, Project Management Institute, NJ Chapter (PMINJ)
-- Member, PMI Marketing & Sales Special Interest Group (MSSIG)
-- Volunteer - American Cancer Society Relay for Life, 2008